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Published: February 4th, 2010 09:48 AM
Last Modified: February 4th, 2010 09:49 AM
Link: Newser Newser founder Michael Wolff wonders if Sarah Palin is losing control of her "brand." Surely, he writes, the recent publication of the one-issue magazine "Sarah Palin: Faith, Family, Freedom" by the gossip magazine In Touch must be of some concern in the Palin camp. "From the point of view of traditional politics, it's hardly objectionable," Wolff writes, "... But from the point of view of brand control and strategy, it's no good at all. It prompts the question (one she herself must wrestle with): Is she a candidate, or some other, newer, form of political creature? This newer creature combines politics, with its dedicated consumer base, with a range of income-producing branded media. In essence, voters are being monetized." And how long will they put up with that?
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