Bill would mandate tourism ad campaign

March 24, 2011 

An Alaska House committee approved a measure laying out the funding scheme for a tourism-promotion task force on Thursday.

The House Special Committee on Economic Development, Trade and Tourism forwarded a bill that would mandate the Department of Commerce, Community and Economic Development collaborate with a tourism trade organization each fiscal year to stage a marketing campaign.

For the first two years after passage, Alaska would pay two-thirds of the cost of the contract, as long as that amount did not exceed $12 million. The marketing organization would pay for the rest.

From July 1, 2013, on, the state and marketing organization would each pay for half of the marketing campaign's expenses.

House Finance will be the next committee to consider House Bill 160.

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