After 36 years of bringing business to Anchorage, the Anchorage Convention & Visitors Bureau is now doing business as Visit Anchorage. The name change was announced Thursday during its December membership luncheon.

The Municipality of Anchorage created the Anchorage Convention & Visitors Bureau in 1975 in response to voters and the visitor industry to stimulate tourism growth and to diversify the economy. The name Visit Anchorage makes finding Anchorage visitor information easier, reinforces the organization's marketing efforts and reduces confusion about the organization's purpose.