Alaska Airlines will begin weekly, seasonal service between Anchorage and Kona, Hawaii, in the autumn.
The nonstop seasonal service begins Nov. 10 and ends April 7, 2013. The new service complements the airline's year-round daily service to Honolulu and seasonal service to Maui.
Alaska Airlines will celebrate its new service throughout the summer by giving away 49 tickets to Hawaii at fairs, on local radio stations and at other community events.
The Seattle-based airline is pricing introductory tickets starting at $249.