BETHEL -- Some residents in Bethel may have thought their pleas of, "Yo quiero, Taco Bell!" had finally been heard.

Yellow flyers announcing the opening of the fast food restaurant started showing up in this Southwest Alaska community of 6,200 people last week, complete with instructions of how to apply for a job.

KYUK reported that it turned out to be an elaborate hoax, with a fake phone number and website listed on the flyer.

Denali Foods Inc., which operates all Taco Bells in Alaska, said there are no plans to open a location in Bethel.

It's not known who is behind the hoax or why.

And for Bethel residents needing a Taco Bell fix, the closest location will require a plane ride to Anchorage, 400 miles to the east.