Bean’s Café awarded inaugural Prism Award For “Marketing Visionary”

Posted on October 31, 2012 

Ken Miller, Bean's Cafe development director, left, and Ross Johnston of Fine Point Advertising with inaugural Prism Award

BEAN'S CAFE

 

ANCHORAGE – On October 25th, 2012, Fine Point was recognized with the Marketing Visionary award by the American Marketing Association Alaska Chapter for the work that they did with Bean's Cafe. Fine Point helped Bean’s Cafe utilize online tools, social media, and community groups to encourage potential donors. As a result, mailer donations doubled and online donations tripled over last year. Bean's Cafe also saw an 83 percent increase from Pick.Click.Give. making it the top recipient for 2012.

 

Ross Johnston of Fine Point said, “We are pleased with the award but these results would never have been possible if it were not for Ken Miller, the director of development at Bean’s Café, and his willingness to try new things and engage several different community groups.”

 

Anchorage Daily News is pleased to provide this opportunity to share information, experiences and observations about what's in the news. Some of the comments may be reprinted elsewhere in the site or in the newspaper. We encourage lively, open debate on the issues of the day, and ask that you refrain from profanity, hate speech, personal comments and remarks that are off point. Thank you for taking the time to offer your thoughts.

Commenting FAQs | Terms of Service