ODS Alaska embraces healthcare transformation, changes name to Moda Health
Anchorage, AK: May 7, 2013 – Jason’ Gootee’s entire staff decided this week to go to work for a brand new company. But not a single one of his employees changed jobs. In a bold move signaling his broad embrace of healthcare transformation and heightened consumer expectations, the manager of health benefits pioneer ODS Alaska announced Monday that his company has changed its name to Moda Health.
Founded in Oregon in 1955, ODS has quietly built a diverse, dynamic portfolio of health insurance and business products and services. Now with annual revenues of almost $2 billion, it is one of the largest privately-held companies in the Pacific Northwest.
“The name ODS served us well for 57 years, but today our reach extends far beyond dental, and far beyond Oregon,” said Gootee. “We provide medical, dental, pharmacy and vision plans for more than 1.6 million people. Our new name better reflects who we are and what we offer in the communities we serve.”
The name Moda Health is more than a spruced up moniker. It’s an exciting new identity designed to showcase the company’s passion for helping people get well sooner and live well longer. Moda is derived from the Latin term “modus” meaning the way.
“Our company is changing more rapidly than ever” said William Johnson, MD, MBA, FACS, president of Moda Health. “Our new identity helps us tell the powerful and compelling story that we are a new kind of health company, one bridging the value gap, reaching out to patients, to healthcare organizations and to employers. Moda Health designs, implements and builds upon collaborative quality driven solutions . . . and it does so throughout the communities we serve.”