Workshop series to help Anchorage marketers 'break through the noise'

Posted on June 20, 2013 

THRIVE CONSULTING GROUP TO HELP ANCHORAGE MARKETERS TO ‘BREAK THROUGH THE NOISE’

Digital Communications Outfit Will Host One-Day Workshop Aimed at Small Business Owners, Non-Profits and Advocacy Groups on August 5th 

WHAT:   Anchorage-based digital communications consultancy, Thrive Consulting Group, Inc., will lead a 4-part workshop for professionals in small businesses, non-profits and advocacy groups and anyone that wants to get to the core of successful digital communications programs.

This workshop is aimed at marketers of all stripes who feel like they are yelling at the top of their lungs and can’t seem to break through the noise of today’s complex media and marketing landscape.

From understanding broad messaging strategy and today’s digital communications landscape, to navigating specific social media platforms and learning how to drive and convert visitors on web, attendees will deepen their understanding of online communications, and get concrete ideas for how to break through the noise with their digital presence.

WHO:   Thrive Consulting Group is an Anchorage-based consultancy that helps clients articulate a core marketing strategy and use digital communications tools to implement it.

Established in October 2012, Thrive’s four principles – Founder/CEO Nathan Havey, Message Architect Jessica Blackstock, Web Expert Ajay Mantri, and PR Lead Stephanie Cedeño – specialize in working with not-for-profits, start-ups, creative entrepreneurs and advocacy organizations interested in creating a socially and environmentally sustainable world.

Thrive has already turned out stellar work for Alaskan businesses and non-profits including Kobuk Coffee, Focus Inc., Arts on the Edge, Arctic Entries, Vic Fischer, Renewable Energy Alaska Project (REAP), Chugach Backcountry Fishing, FishandDemocracy.com, Storyknife Writers Retreat, Sunrise Inn, and Inn at Tern Lake.

For more information on Thrive, visit www.thriveconsultinggroup.com.

For more information on the Break Through the Noise workshop, visit www.breakthroughthenoiseak.eventbrite.com/

 


COST:    Break Through the Noise will be offered as a day-long crash course or as subject-specific individual sessions

Early Bird Day Pass: $250 + booking fee (price goes up after June 30th)

Individual Session: $75 each + booking fee

 

WHERE:           The Captain Cook Hotel, Voyager Room

                        939 W 5th Ave.

                        Anchorage, AK 99501                    

           

WHEN:             Monday, August 5, 2013

                        Session 1: 9:30a.m. – 10:30a.m.

                        Session 2: 11a.m. – 12p.m.

                        Session 3: 1:30p.m. – 2:30p.m.

                        Session 4: 3:30p.m. –  4p.m.

 

SESSION DESCRIPTIONS:

 

Session 1: Break Through the Noise

Thrive Founder and CEO Nathan Havey will kick things off with a thorough examination of things that have successfully broken through the noise of a fragmented media landscape, increasingly real-time marketing messages.  Attendees will participate in a number of interactive exercises to help them identify why some messages get through while most don’t. 

Session 2: Messages with Meaning

Thrive Message Architect Jessica Blackstock will lead an exercise on creating the corner stone of any marketing communications campaign whether on or offline – the message. She'll present examples of excellent messages, and will lead participants through a process to help them articulate their own core value through smart messaging. 

Session 3: WWW - Why Websites Work

Thrive's Pixel Master, Ajay Mantri will lead a session on website construction.  In this session, he is going to suggest a different way to think about websites, so that you can build a great one.  Hint: they are more than a digital brochure or business card.

He'll speak English, not Tech-y so lay people can follow and understand what works on the web, and what doesn't.

Session 4: Press for Impressions

Thrive's press and publicity lead, Stephanie Cedeño will present a workshop on the value of getting the right kind of press.  Most small businesses and not-for-profits underestimate the power and value of landing a good story, in the right publication, at the right time. Stephanie will show participants how to do this, and help them see their press-worthy story, just waiting to be written.

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