PRSA Alaska Chapter recognizes best PR work at 2013 Aurora Awards

(ANCHORAGE, Alaska) – The Public Relations Society of America - Alaska Chapter honored long-time Alaska public relations professional Nance Larsen, APR, Fellow PRSA, with its prestigious Bruce Pozzi Chapter Service Award last month at the 31st annual Aurora Awards. The Alaska Chapter presents the awards annually to recognize Alaska’s top professional public relations performance and technique.

Larsen has served PRSA in a wide variety of leadership roles at the chapter and national level. She is one of four individuals to receive the award, which recognizes a member whose service to the chapter continually exceeds expectations. The award is named for Bruce Pozzi, APR, Fellow PRSA, who founded the chapter in 1977.

The chapter also awarded the Vivian Hamilton Professional Promise Award to PRSA Alaska Chapter board member Cassidy Davis. The award recognizes an outstanding young, active chapter member who demonstrates dedication to advancing himself or herself in the public relations field. Davis, an account executive at MSI Communications in Anchorage, has been a member since 2010, is a recipient of the chapter’s Len McClean Scholarship, and chairs the chapter’s 2014 programs committee.

The Anchorage Museum at Rasmuson Center earned the Aurora Award’s top honor, receiving the Grand Award for the highest scoring entry for “Body Worlds Vital Exhibition,” a comprehensive public relations and marketing campaign that promoted the traveling exhibition’s three-month display.

Aurora Awards were presented in 24 categories, honoring comprehensive public relations campaigns that successfully communicated a message using a variety of tools, programs and components while the Awards of Excellence recognized exemplary design, creation and production of a single public relations tool.

First-place Aurora Awards were presented in the following categories:

•             Community Relations: Credit Union 1, “60 Days of Giving,” Credit Union 1 Marketing Department

•             Events and Observances (Seven or fewer days): “2013 Chancellor’s Gala,” University of Alaska Fairbanks Marketing and Communications Team

•             Public Service: “Spring Cleanup Campaign,” Solstice Advertising for Alaska Energy Authority

•             Internal Communications: “Credit Union 1 Graphic Standards Manual,” Solstice Advertising for Credit Union 1

•             Integrated Communications: “Body Worlds Vital Exhibition,” Anchorage Museum at Rasmuson Center    

There were 14 Awards of Excellence categories, with 10 public relations teams taking first-place honors.

Established in 1977, the PRSA Alaska Chapter connects communications professionals working in the Last Frontier. Today, PRSA Alaska includes more than 170 members statewide, providing public relations practitioners and communicators with monthly professional development seminars, webinars, career postings, education, awards recognition, accreditation preparation and more. Learn more about PRSA Alaska online.



PRSA website
See complete list of award recipients

PRSA press release