Travel

Alaska Airlines fare sale? (updated)

scott_mcmurren_logo_2.18.09

UPDATE (2/23): Do we need any more reminders that air fares change like the wind? I thought not, but Alaska Airlines thought otherwise.

Last weekend, Alaska Airlines filed some sale fares between Anchorage, Seattle and Portland. Initially, the fares were valid for travel right away--with no set "travel by" date.

Honestly, the fares weren't that great. But it was a step in the right direction ($456 roundtrip from Anchorage to Seattle, $476 roundtrip to Portland). In fact, Delta went Alaska one better, by offering the rates with no advance purchase whatsoever. The catch? You had to fly through Salt Lake City. "Just think of the miles," said my friend Laura Savage, a travel agent over at Explore Tours in Anchorage.

But this morning, Alaska yanked the fares for travel in March, April and early May. Now, these rates are available only between May 15 and Sept. 15, 2010. Tickets must be purchased by Feb. 28, 2010. I think that's a stupid move, particularly since March, April and early May are "off-season."

The lowest available fare from Anchorage to Seattle now is a whopping $544.09 roundtrip Mm-hmm. Read it and weep. Still, travelers need to know how these deals are shaking out -- and that the mix can change quickly.

The only thing stupider than Alaska's high fares to Seattle is Continental's high fare. Right now, the least-expensive ticket on Continental Airlines between Anchorage and Seattle is a budget-busting $614.09 roundtrip.

Welcome to the Fortress Hub called Anchorage.

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Ah, I can see some cracks in the ice. Since Christmas, the air fare deals have been few and far between.

Oh, we saw a flurry of activity in Fairbanks following Frontier Airlines' announcement that it would fly four times a week from Denver to the Golden Heart City beginning in May. And those were great deals -- and there are more to come.

But for those of us who want to travel right now, it's been slim pickings. For example, flights to Seattle have rested stubbornly above the $500 mark, thanks to Alaska Airlines' near-monopoly on the route. Although Continental Airlines also flies the route, until now the Houston-based airline showed little appetite for engaging Alaska Airlines in a fare war.

This weekend, Alaska launched a fare sale to Seattle and Portland. Between Anchorage and Seattle, the fare dropped to $456 round-trip, all-in. Between Anchorage and Portland, the rate is $476 round-trip, all-in.

I stopped what I was doing and posted the rates on my Twitter and Facebook pages. The new rates were greeted by a big y-a-w-n.

"It's still a shame I can fly to Portland for less than a ticket to Ketchikan," writes @scobeyj.

"It's sad that this seems like a good deal," laments @ToddWalkerKTVA.

"If I had to fly, for business or for a family gathering, I agree it could be worse. But discretionary travel ain't happenin' at these prices," writes frequent flyer Chris Luth.

There's more to this fare cut than meets the eye, though. Alaska Air's earlier sales to the L.A. area and to San Francisco were strictly for summertime travel. But this sale to Seattle and Portland starts immediately. In fact, I bought a ticket myself last night for a meeting in March.

Already, Delta has matched the rates with an interesting twist: there is no advance purchase. You can fly tomorrow to Seattle for $241 on Delta Air Lines. Of course, you have to go via Salt Lake City -- but it's far less than Alaska Airlines' last-minute fares to Seattle or Portland.

What about Continental? Well, they're still selling Anchorage-to-Seattle tickets for a whopping $578 round-trip. Before the sun goes down, I expect Continental will match or better Alaska's new, lower fare to Seattle. We'll see if they offer the rate with no advance purchase like Delta.

There are a few other sale fares out there for travel in March and April. Between Anchorage and Denver, you can fly on Alaska or USAir for $237 each way. There is a 10-day advance purchase required. With USAir, you have to fly through Phoenix.

From Fairbanks to Denver, Alaska offers a $250 one-way fare, with a 10-day advance purchase. Travel to Denver from either Anchorage or Fairbanks at these sale prices must be completed by June 9, 2010.

Between Anchorage and New York, Delta offers a $239 one-way fare with a 21-day advance purchase. Fly into LaGuardia (LGA) airport for the best rate.

Between Anchorage and Washington, D.C., Delta offers a $244 one-way fare. Again, a 21-day advance purchase is required. These are great rates -- and they're available right now.

On the international front, Condor is offering nonstop flights from Anchorage to Frankfurt in early May for as little as $731 round-trip, all-in. Nonstop flights from Fairbanks to Frankfurt, on Condor, start on May 27, 2010. The prices start at $829 round-trip, all-in.

Scott McMurren is an Anchorage-based travel marketing consultant who has lived in Alaska for three decades, spending much of that time traveling the far-flung corners of the state. Visit his website at www.alaskatravelgram.com.

Scott McMurren

Scott McMurren is an Anchorage-based marketing consultant, serving clients in the transportation, hospitality, media and specialty destination sectors, among others. Contact him by email at zoom907@me.com. Subscribe to his e-newsletter at alaskatravelgram.com. For more information, visit alaskatravelgram.com/about.

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