Anchorage Daily News

The World Trade Center Alaska has launched a campaign in Tokyo aimed at driving Japan's trade and tourism dollars to Alaska.

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The centerpiece is a four-panel display promoting trade, seafood, Alaska's positive business and investment climate and its visitor attractions, the trade center said.

The display is in the World Trade Center Tokyo complex at Hamamatsucho in downtown Tokyo, which includes a train station and the Tokyo monorail station, the organization said.

The location provides significant exposure to the city's professionals, said Gregory Galik, president of Aadland Flint, the Alaska marketing group behind the campaign. "With access to thousands of commuters every day, even if only one in a hundred takes notice, we're reaching a lot of people," he said.

Greg Wolf, executive director of the Alaska trade center, said the promotion suggests four strong values that can appeal to Asians: serenity, prosperity, purity and nature.

The project is being funded as part of a state grant to the World Trade Center to promote trade. The panels will be displayed for 12 months. This is the second of four such displays planned for Asia, the trade center said. A similar standing display was located in the Taipei World Trade Center in 2006; other displays are planned for China and South Korea, the trade center said.

The group said it worked on the campaign with the Alaska Seafood Marketing Institute, the Alaska Travel Industry Association and the state Office of International Trade.

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