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Carrs/Safeway launches Just for U digital savings tool in Alaska

Carrs / Safeway Launches just for U™ Digital Savings in Alaska

Easy-to-Use Online and Mobile Savings Tool Offers Easy and Convenient Way to Save Money Through Relevant Coupons and Personalized Offers

Anchorage, Ala. — January 8, 2014 — To provide great savings and make grocery shopping easier, Carrs / Safeway (NYSE: SWY) today launched the just for U™ program in Alaska. Just for U is the first online and mobile savings tool of its kind, giving shoppers an easier way to save more on groceries. Shoppers can save when and where it’s most convenient for them by signing up for free at Carrsqc.com or safeway.com, or by accessing just for U through the mobile app for iPhone or Android.

 “Gone are the days where shoppers have to clip coupons, browse through ads or promotional flyers, or bring a handwritten shopping list to the store. With just for U, Carrs / Safeway shoppers in Alaska are able to easily save time and money,” said Steve Frisby, president of the Northwest Division, which includes Alaska. “Shoppers can now download digital coupons and personalized savings right to their CarrsPlus/Safeway Club Card and compile a customized shopping list online or while on-the-go using their smart phone, all before shopping.”

Just for U personalizes the shopping experience based on the purchase history of each shopper.  Deals are offered on items a shopper most frequently buys, as well as items they might be interested in – providing shoppers savings of up to 20 percent more every time they shop.

By using just for U before a shopping trip, shoppers can:

·         Access hundreds of Digital Coupons; new savings are added several times a  week

·         Download Personalized Deals for special prices on items they already buy or may want to try; new offers are added each week

·         View weekly CarrsPlus/Safeway Club Card specials filtered and sorted by items a shopper has purchased

·         Create a personalized shopping list on their mobile device or on the just for U website

 “At Carrs / Safeway, we know many of our Alaska shoppers are digitally savvy. We believe just for U is the tool they need to save like never before,” continued Mr. Frisby. “Just for U offers our shoppers a fast, easy and convenient way to save.”

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About Carrs / Safeway

Carrs / Safeway is a subsidiary of Safeway Inc., a Fortune 100 company and one of the largest food and drug retailers in North America. The company operates 1,406 stores in the United States and had annual sales of $37.5 billion in 2012. The company's common stock is traded on the New York Stock Exchange under the symbol SWY. For more information, visit www.safeway.com.



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