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Slideshow: An ambitious Bethel retail makeover changes what it means to shop in rural Alaska

Chef Ruvan Cervenes bastes pork ribs his is cooking on a charcoal grill in the new Swanson's store in Bethel, AK on Monday, June 30, 2014. The brand new store, which opened Monday, was built by the Bethel Native Corporation and leased to Omni Enterprise Inc. the parent company of Swanson's. The store is part of Kipusvik complex which which has a two screen movie theater.
Bob Hallinen
Shoppers are greeted by a deli featuring a charcoal grill, Asian fare and other deli foods as they enter the new Swanson's store in Bethel, AK on Monday, June 30, 2014. The brand new store, which opened Monday, was built by the Bethel Native Corporation and leased to Omni Enterprise Inc. the parent company of Swanson's. The store is part of Kipusvik complex which which has a two screen movie theater.
Bob Hallinen
Emily Vanasse stocks gold beets in the produce section of the new Swanson's store in Bethel, AK on Monday, June 30, 2014. The brand new store, which opened Monday, was built by the Bethel Native Corporation and leased to Omni Enterprise Inc. the parent company of Swanson's. The store is part of Kipusvik complex which which has a two screen movie theater. 140630
Bob Hallinen
Clams, stuffed chicken breasts, king crab legs and crab stuffed salmon are for sale in the meat section of the new Swanson's store in Bethel, AK on Monday, June 30, 2014. The brand new store, which opened Monday, was built by the Bethel Native Corporation and leased to Omni Enterprise Inc. the parent company of Swanson's. The store is part of Kipusvik complex which which has a two screen movie theater.
Bob Hallinen
Alaska Dispatch