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Anchorage School District says its insurance company will pay for crisis communication work by PR firm

  • Author: Tegan Hanlon
  • Updated: September 15, 2018
  • Published September 14, 2018

The Anchorage School District said Friday that its insurance company will pay for the crisis communication work related to incidents involving Dimond High School and an elementary school.

Strategies 360, a communications, research and public affairs firm, is charging the district $12,000 a month for work that includes media relations such as press releases, opinion editorials and media briefings, according to a memorandum released by the district. The first month runs from Aug. 27 to Sept. 27.

The district's insurance will cover the costs of Strategies 360's work so far and any ongoing work "around the incidents at Dimond High School and Ptarmigan Elementary School," said a statement Friday from Anchorage School District Superintendent Deena Bishop.

Officials said the reported incident involving Dimond High happened during the football team's trip to Fairbanks for an away game on Aug. 18.

Anchorage police announced Wednesday that they had completed their investigation into sexual assault allegations involving Dimond High students. Police had made no arrests and sent the case to state prosecutors who will decide on any charges. Meanwhile, the district has fired three Dimond High football coaches, including the head coach, and disciplined students.

The district didn't provide details on Friday about the incident at Ptarmigan Elementary. Catherine Esary, district spokeswoman, said in an email that there was information available publicly. KTVA reported last month that a teacher was accused of abusing a child at Ptarmigan Elementary.

In Friday's statement, Bishop said Strategies 360 will bill the insurance company directly, but the district will approve the invoices first.

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