Zak's Boardroom on Fourth Avenue in downtown Anchorage, Alaska, isn't really the new shop on the block, but the initial ambition that motivated the late 2008 opening is the same.
"Zak kind of wanted to start a store in Anchorage that hadn't existed before," said Will Ingram, the store's man of many roles, including floor manager and buyer. "The goal was to cater to people who knew what they wanted—a really nice, clean boutique that focused on the skateboard/snowboard lifestyle."
Zak's is first and foremost a snowboard and skateboard shop, and right now the only locally owned full-service shop in Anchorage where you can find the gear and performance wear for sport. But it's the added focus on fashion that has turned it into a shopping destination for anyone savvy in cultivating their casual style.