Joseph Artz, 29, braves temperatures in the minus teens while attracting customers to Liberty Tax Service on the corner of Benson Boulevard and C Street Thursday, January 19, 2017.
Dancing to keep warm, Artz wears three pairs of pants, four upper body layers and the costume.
"At first I thought the costume was dorky and silly," said Artz. "Well, I still kind of think that, but it's fun and I enjoy it. Just go out there and go to town with it."
(Rugile Kaladyte / Alaska Dispatch News)