Once more the Iditarod Trail Sled Dog Race has come to the aid of an Alaska business in the market for executive help from Outside. The Duluth News Tribune reports that the new vice-president and advertising director for the Anchorage Daily News is moving north from the shores of Lake Superior after watching the Iditarod start in Anchorage and falling in love with Alaska.
The word out of Duluth, Minn., is that Marti Buscaglia, once a rising star in the business of journalism, was bitten by the Alaska bug after a visit a couple years ago. "I miss the newspaper industry, and I love McClatchy," Buscaglia told the News Tribune. "I think they're a wonderful company. And I always wanted to live in Alaska."
At a time when most daily newspapers are struggling with declining circulations and seeking to boost revenue from the online portion of their business, advertising sales director is a particularly crucial position.
Buscaglia left the news business in 2007 shortly after accepting the job as publisher of the Orange County Register in Santa Ana, Calif. The Register is one of the country's top-20 largest newspapers. Buscaglia's job there disappeared after the newspaper discovered that she had lied on her resume. Busaglia claimed to have earned a Bachelor of Arts degree from the University of Lima in Peru; she hadn't.
The News Tribune reported Buscaglia has since received a Bachelor of Arts in management and marketing from The College of St. Scholastica in Duluth. News Tribune reporter Candace Renalls told Alaska Dispatch she confirmed that with the school.